Stop pretending you know what you are doing

You got the title. You got the corner office. Now what?

Most leadership books hand you a checklist. This one holds up a mirror.

Stop Pretending You Know What You’re Doing dismantles the myths that keep managers stuck: the seductive lie that authority equals leadership, that hitting targets means you’re succeeding, and that your team’s silence means they agree with you.

Drawing on behavioral science, real-world case studies, and her own framework, Intrategia, a people-first internal strategy, Isorna Juncal makes a provocative case: the companies that thrive in the twenty-first century won’t be the ones with the best processes. They’ll be the ones brave enough to put people before spreadsheets, empathy before efficiency, and honest self-assessment before corporate posturing.

Across six chapters, you’ll learn why your goals might be crushing the very talent you’re trying to develop, how to personalize your leadership for the humans, not the headcount, in front of you, and why the hardest project you’ll ever manage is yourself.

Along the way, you’ll be joined by CEO, a wisecracking cartoon mascot who says everything your team is thinking but would never tell you to your face.

This is not a book for leaders who have all the answers. It’s for the ones honest enough to admit they don’t.